More About Cadbury World (UK)
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Although now owned by Mondelez International, Cadbury World is still located within the Bournville factory site. It became part of Kraft Foods, which was itself later purchased and merged into the new parent company. Visitors are given an introduction to cocoa plantations via a short film before entering the exhibition space, where interactive exhibits allow visitors to learn about the history of Cadbury, chocolate production and the Cadbury business. The tour ends with an opportunity to visit 'the world's biggest Cadbury Shop'.
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Kraft Foods had previously run a visitor centre at Bournville, but closed it in 2006 after deciding that its operations would be better served by focusing on direct marketing activities. They later decided to reopen the visitor centre, and on 26 June 2010 re-opened it as Cadbury World.
Since its opening in 2010, Cadbury World has attracted around 500,000 visitors per year who have saved so much more just by using Cadbury World Discount codes. It was voted one of the top 50 UK visitor attractions by the British Travel Awards 2011. Internationally, there are also several other factory tours run by Cadbury.
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Cadbury has several tours at their factory locations in the United Kingdom, including Birmingham (England), Cricklewood (England), Marlbrook (Worcester, England), Bournville (Birmingham, England) and Moreton (Liverpool Wavertree, England). There are also factory tours available in Australia. Save surprising amounts by using Cadbury World Discount.
In February 2010, Kraft Foods announced that it would be closing one of its largest chocolate production facility in Australia. Cadbury's factory at Dunedin in New Zealand was also closed later that year. In 2013, a new tour opened up called "Taste Adventure" which allows visitors to try different flavours of chocolates and ice-creams. The factory tours in Australia and New Zealand were reworked to reflect the move away from chocolate production and towards other confectionery products. The Cadbury World that was located at the Dunedin plant has since been closed down.